IC DIGITAL has designed and developed an innovative methodology combining SEO, UX, CONTENT and TECHNOLOGY: Search eXperience is the most comprehensive solution to the new Google Algorithm, that can satisfy the users' personalization expectations at the same time.
CAN SEARCH ALGORITHMS LEARN TO THINK (ALMOST) LIKE HUMANS?
Google introduced Page Experience evaluation as a key element for ranking. And the reason is clear: it is all about user satisfaction. Users are now demanding and looking for a memorable smooth, clear, fluid, seamless, and increasingly intuitive experience.
Therefore SEO and UX, in this new landscape, should no longer be treated as stand-alone disciplines, but need a shared approach.
Staying competitive in the digital environment requires taking a step forward
reflecting on the concept of personalization and experience offered to users.
IC DIGITAL, eXperience Agency in Milano
with its 20 years of Leading Edge Digital Transformation experience in Italy has always been at the forefront
in offering customized solutions and experiences fot the web, designed and developed, thanks to its SEO & User Experience Specialists,
an innovative Search eXperience methodology,
to better meet the requirements of the new Google Algorithm and, at the same time,
to meet expectations of users who are increasingly looking for a personalized experience.
Search eXperience combines an analytical approach to the digital world with the needs of users, through a joint analysis of UX, reaserch trends and data.
A method aimed to navigate users through their digital journey ensuring that time spent on the web does not end up being a response to an immediate need, but that a personalized and memorable digital experience is offered to the user, with increased conversions and retention.
The first step is about understanding what the users need thanks to the identification of the search intent, so that content meets the user's needs can be offered.
SEO, as it is usually referred to, plays a fundamental role in this phase.
How do we offer users a navigation experience that meets their expectations?
This is where UX comes into play. The goal here is to create a direct and personalized point of contact between brand and user, measuring its value with data collection strategy that tracks actions, behaviors and visitors' requirements.
Depending on the scale of the project, it will be possible to reach organic visits and conversions that would allow for cheaper advertising in just 12 months. Such costs often become huge - as well as necessary - in the absence of a strategy combining SEO, UX and Data Intelligence.
Depending on the scale of the project, it will be possible to reach organic visits and conversions that would allow for cheaper advertising in just 12 months. Such costs often become huge - as well as necessary - in the absence of a strategy combining SEO, UX and Data Intelligence.
IC DIGITAL'S BEST PRACTICES ABOUT SEARCH EXPERIENCE
IC DIGITAL wants to add value to the users' experience thanks to a costant search for the best match between the Human Target expectations and the technical requirements of the Google Algorithm.
This means mixing the specific strategy for the channel with the qualitative and technical audit systems and with the analysis of the competitor's offer - in terms of experience - to reach an effective, unique and relevant result.
In one word: memorable.
This approach relies on a mix of tools, platforms, analytics, supported by irreplaceable human experience and sensitiviy, to achieve ambitious but concrete results.
The economic value of such an approach is easily measurable and therefore its worth can be demonstrated.
There is no doubt that investments designed to build personalized experiences tailored for the users always pay off.
